Google Plans A Paid Subscriber launch for Youtube

Google has announced that the company will be launching a paid subscription program for users to view content without ad interruptions and with additional offline access to videos.

Remember back in the day when Youtube had no ads? Those days are far gone as Youtube takes the next step towards charging users for content. The paid subscriber option of Youtube will allow users to watch the millions of videos available on the site without interruptions. The service may be launched as soon as at the end of this year. The added feature will place Youtube in direct competition with other subscriber streaming services like HBO, Amazon, Hulu and Netflix.

Premium music content has been available on the site since 2013 at a subscription fee of US$10 per month and also includes offline access. Google has already laid out hundreds of millions of dollars for production facilities and getting the right talent. This has all been done in an effort to increase the amount of original content on Youtube, which has over 1 billion active monthly viewers. Video creators received a letter from Google stating: “By creating a new paid offering, we’ll generate a new source of revenue that will supplement your fast growing advertising service.”

The move is an effort by Google to diversify its revenue streams and create more income which is not dependent on advertising. “While we can’t comment on ongoing discussions, giving fans more choice to enjoy the content they love and creators more opportunity to earn revenue are always amongst our top priorities,” said a spokesperson for Google. People are spending an increasing amount of time streaming and watching videos online on their mobile devices and computers instead of viewing traditional television. “We’re increasingly moving into an age where consumers are learning to avoid advertising,” said Rich Greenfield, BTIG analyst. “Between DVRs, Netflix and now Amazon, we’re increasingly learning to lead an ad-free life.”

The development may be good for Google’s revenue but it has been met by mixed responses from the public. Some don’t mind paying to get rid of the annoying ads which interrupt the videos, but others believe that Youtube was launched as a free content viewing website and should remain that way.


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