Micromax Becomes the Leading Supplier of Smartphones in India

Micromax, an Indian budget smartphone manufacturer, surpassed Samsung Electronics in becoming the leading supplier of smartphones in India in the fourth quarter of 2014.


micromax mobileMicromax units accounted for 22 percent of sales in India in the fourth quarter of 2014.The cellphone maker sold 21.6 million smartphones from October to December last year, 90 percent more than in the same period in 2013. Samsung’s sales accounted for only 20 percent of the sales during the same period, giving Micromax a 2 percent lead in the market.


India has the world’s second highest number of mobile phone accounts and the country also has the third largest market in the world according to the number of smartphones sold. Entry-level smartphones which sell at lower prices are the most popular in the country where most buyers are upgrading from standard feature mobile phones.


It is estimated that nearly 25 percent of smartphones sold in India in the fourth quarter of last year where devices priced below US$100, while 41 percent of the devices sold fell into the US$100 – US$200 price range. Other Indian smartphone brands such as Karbonn and Lava closely followed Micromax and Samsung and are competing for a greater share of the growing market in India.


Micromax was established in the year 2000 in Dehli and is now headquartered in Gurgaon, Haryana, India. The IT company specialises in telecommunications, particularly consumer electronics and supplies India, Sri Lanka, Nepal, Bangladesh and Russia. In 2010, the company became the largest Indian domestic mobile handsets company operating in low cost feature segments.


Micromax originally sourced products from China but the company began manufacturing their own products in April 2014, starting with LED TVs and tablets which are now made in their facility in Rudraprayag, Uttarakhand. Micromax Mobiles was first endorsed by celebrities such as Hugh Jackman and Indian film actress Chitrangada Singh in 2013. The company sells mobile phones, smartphones, tablet computers, LED televisions and 3G data cards.


The company has earned US$2.74 billion so far in 2015 and showed significant increases and sales strength last year. Micromax is the tenth largest mobile handset seller in the world.


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