Apple’s new iPad was met with mixed responses. The new device failed to excite audiences, but Apple’s Watch is highly anticipated and Apple Pay may change business transactions for the better.
Apple has failed to arouse interest in the iPad over the past couple of years due to the abundance of hand-held touch-screen devices in the market. The iPad defined the tablet market with its release in 2010 however its sales have fallen in the last two quarters, in contrast to an 11 percent increase in tablet sales in the industry this year, according to the tech research company Gartner.
The iPads will compete for market shares against newly released tablets from Amazon and Google, as well as its main competitor, Samsung. The new iPad boasts a fingerprint (or Touch ID) sensor, which is already a feature on the latest iPhones. Additionally, the new iPad is faster, thinner and lighter than its predecessors. The iPad also has an anti-reflective screen. Pre-orders for the iPad Air 2 have began with the 12.9 inch device priced at US$499, with the smaller iPad Mini 3 retailing at US$399.
The new iMac, arguably the most impressive device release, has a 5K retina display and features the new “Yosemite” operating system. The high-end display is the company’s best ever. The iMac retails at a price of US$2,499. Apple’s first new device release since the iPad, the Apple Watch, will go on sale next year.
Apple has also launched Apple Pay, a new payment system which users will have access to for online, retail and Apple Store payments. Apple Pay will be competing with online systems such as Paypal but has more to offer. Optimists speculate that Apple Pay will revolutionise the way in which we make payments. Instead of card swiping, Apple Pay users can load their card details onto the system and will only need to swipe their phones when making in-store payments.
The Touch ID sensor on Apple devices increases security in light of the increased ease of access. Although this technology is new, Apple have already partnered with over 500 banks in the US and the system may be the first step towards a future in which everything we need is on our smartphones. Cellphones and tablets may soon act as not only powerful personal computers, but also as Identity cards and credit cards.